Welcome To Subaru Of Bloomington Normal - Your Trusted Subaru Dealer in Normal, IL

You’ll find a little bit of everything here! We take pride in keeping a massive variety of new Subaru models ready for the Illinois roads—from the iconic Outback and Forester to the sporty WRX and the three-row Ascent.

If you aren't looking for something brand new, our pre-owned selection is just as impressive. We stock reliable used Subarus along with high-quality vehicles from other top brands, all of which go through a rigorous multi-point inspection.

Whether you need a specific trim level or just want to browse, our team is ready to help you find the perfect match.

In Central Illinois, versatility and safety are top priorities. The Subaru Outback and Forester are local favorites because they handle our unpredictable winters with ease thanks to Symmetrical All-Wheel Drive.

We also see a lot of love for the Crosstrek among commuters and students at ISU because it’s fuel-efficient and easy to park downtown. For larger families heading out to Miller Park or traveling across the state, the Subaru Ascent is the go-to for its spacious third row and advanced safety tech.

These models hit that "sweet spot" of being rugged enough for the farm roads but refined enough for the city.

Absolutely! We know your time is valuable, so we’ve moved the "boring" paperwork online. You can use our appraisal tool to get a real-world value for your current car in minutes.

Once you have that, you can jump over to our secure online finance application to get pre-approved before you even visit us in Normal. Our finance pros work with all kinds of credit backgrounds to find a plan that actually fits your monthly budget, so you can focus on the fun part—picking out your new car!

Yes, we don't believe in cutting corners. When you bring your vehicle to our service center, it’s handled by factory-certified technicians who know Subaru engineering inside and out.

We exclusively use genuine Subaru OEM parts for all maintenance and repairs. These parts are specifically designed for your vehicle, which helps maintain its performance, safety ratings, and long-term resale value.

While we work on your car, feel free to hang out in our comfortable waiting area and enjoy our local amenities.

We sure are! Subaru of Bloomington Normal is centrally located in Normal, IL, right near the heart of the state. We’re just a short drive for our neighbors in Peoria, Decatur, and even Champaign.

We’re positioned near major local thoroughfares, making us a convenient destination for shoppers from all over Central Illinois. If you're coming from out of town, feel free to give us a call ahead of time—we’ll make sure the car you’re interested in is gassed up and ready for your test drive the moment you arrive.

If you've lived in Illinois long enough, you know how tough the snow and ice can be. Almost every new Subaru comes standard with Symmetrical All-Wheel Drive, which provides incredible traction and balance compared to typical AWD systems.

Combined with impressive ground clearance and EyeSight® Driver Assist Technology, a Subaru gives you that extra layer of confidence when you're navigating unplowed side streets or slushy highways during a January blizzard.

We love giving back to those who serve and our local students! Subaru offers several great programs, including the Military Incentive Program and the College Graduate Program, which can provide additional savings on your purchase or lease.

We’re proud to support the Bloomington-Normal community, so definitely ask our team about current specials or eligibility when you stop by—we want to make sure you’re getting the best deal possible.