What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Bloomington Normal

Subaru and Subaru of Bloomington Normal believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Illinois CancerCare Foundation Blanket Delivery  –  Michelle M

On a warm, humid morning in Bloomington, IL, Grossinger Subaru and The Leukemia & Lymphoma Society’s Illinois Chapter joined forces and had the pleasure of delivering 80 blankets and 30 arts & craft kits to the Illinois CancerCare Foundation as part of the Subaru Loves To Care program. After unloading the packages and taking a few photos of the exchange, Jeff, the Subaru representative, and Michelle of LLS were able to speak with a few patients while giving them a blanket. They all seemed so grateful to receive the blanket. We discussed the warm weather outside, learned about what surrounding area they lived it, and how they were feeling that day. All said they were looking forward to using the blanket, some planning to take it home, and some wanted to use it at the facility during the next treatment. It was a nice way to spend a Friday morning, chatting about day-to-day activities. This incredible act of generosity was warmly received by the Illinois CancerCare Foundation’s staff as well, who were thrilled to distribute these comforting gifts to their patients.Many thanks to everyone at Grossinger Subaru, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Spreading Hope  –  Sue W

What a wonderful day of delivering hope and blankets to Bloomington Cancer Clinic. The Leukemia & Lymphoma Society is proud to partner with Grossinger Subaru on this project. Subaru staff and LLS volunteer Linda had the opportunity to meet with the cancer clinic staff for a presentation and delivering blankets to patients of the location. The patients and families absolutely loved the experience, were brought to tears and had great expressions of joy on their faces. One special patient is currently undergoing treatment and often attends treatment alone. Sadly, his family is unable to attend appointments with him. In some ways, he is going through his cancer journey alone. He truly loved the gift of a blanket and LLS volunteer, Linda, is planning to help him with his cancer journey by attending an upcoming appointment. Thank you, Subaru - you are bringing light to the darkness of cancer and you helped facilitate a new friendship with support!