What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 9 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, host adoption events and donate $100 to our partner shelter for every pet adopted during the month of October*. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.

*Subaru retailers will donate $100 for every pet adopted from partner shelters from October 1, 2023 through October 31, 2023 up to $3,100 per retailer.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Subaru of Bloomington Normal dedicated locally to the Love Promise?


  • Humane Society of Central Illinois|Paws Giving Independence

Love Promise Stories from Subaru of Bloomington Normal

Subaru and Subaru of Bloomington Normal believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Giving Back to the Community: Subaru of Bloomington Normal’s Donations to Wishbone Canine Rescue

Subaru of Bloomington Normal has recently made headlines for their generous donation of $450 from the sale of every new vehicle towards Wishbone Canine Rescue. This act of kindness not only showcases our commitment to giving back to the community, but also sheds light on a larger issue - the importance of supporting local animal shelters and rescue organizations to make sure all dogs have a home for the holidays! Wishbone Canine Rescue, founded in 2008, is a local non-profit organization dedicated to rescuing dogs from high-kill animal shelters and finding them loving homes. They rely heavily on donations and volunteers to operate and provide necessary care for their rescued dogs. The partnership with Subaru of Bloomington Normal not only brings in much-needed funds for the rescue, but also raises awareness about their cause. Giving back to the community is a crucial part of Subaru's promise to be more than just a car dealer. Our customers were thrilled to know that not only were they getting a new set of wheels for themselves, but also helping a worthy cause.

Subaru of Bloomington Normal Loves Learning!

As part of our ongoing commitment to education and the communities we serve, Subaru of Bloomington Normal is proud to announce our partnership with Oakdale Elementary School through the Subaru Loves Learning® initiative. At the start of this school year, we had the privilege of adopting 6 classrooms at Oakdale Elementary and providing funds for these teachers to bring their dream classrooms to life. At Subaru of Bloomington Normal, we understand the importance of education and supporting our local schools. That's why we are thrilled to be able to partner with Oakdale Elementary School and make a positive impact on their students' learning experience. Through Subaru Loves Learning, we have been able to support teachers in creating engaging and innovative classrooms that inspire students to learn and succeed. From providing essential supplies and resources to creating a welcoming and comfortable learning environment, we are committed to helping Oakdale Elementary School reach its full potential. We are honored to be a part of this initiative and look forward to continuing our partnership with Oakdale Elementary School. Together, we can make a difference in the lives of students and help shape a brighter future for our community.

Pumpkin's Adoption Story: Finding a Forever Home at the Subaru of Bloomington Adoption Event

Pumpkin was just another sweet dog with one big brown and one big blue eye, waiting to find her forever home. She had been living with the Wish Bone Canine Rescue group for quite some time and every day she hoped to be chosen by someone who would love and care for her. But as each day went by, Pumpkin started losing hope. That is, until the Subaru Loves Pets adoption event at Subaru of Bloomington! When Pumpkin heard about the Subaru Loves Pets® adoption event from her foster parents, she was filled with excitement and a glimmer of hope. She knew that this could be her chance to find a loving family who would take her home. Subaru of Bloomington has always been known for their love and support for animals, and their adoption events are a testament to that. They partner with local foster groups, just like Wish Bone Canine Rescue, to help find homes for shelter pets for adorable pups just like Pumpkin. On the day of the adoption event, Pumpkin was groomed and dressed in her best collar and leash. She couldn't stop wagging her tail as she waited to meet her potential new family while hanging out in the back of the Outback on the showroom floor. And she wasn't the only one excited - there were many other dogs eagerly waiting to meet their future owners as well! Pumpkin's eyes immediately lit up when she saw a young couple walking towards her with bright smiles on their faces. They were drawn in by Pumpkin's beautiful eyes and couldn't resist giving her all of the love and attention she deserved. It was love at first sight and Pumpkin had found her forever family! The ink was dried and Pumpkin was going home with her Pawsome new family all thanks to the help of Wish Bone Canine Rescue and Subaru of Bloomington!

Subaru of Bloomington presents check to Humane Society of Central Illinois

This year Subaru of Bloomington presented a large donation to the Humane Society of Central Illinois! This came as part of the 2022 Subaru Share the Love Event. This will go a long ways in helping the dogs and cats the Humane society take in every year! We are thankful for their support this year!

Subaru of Bloomington-Normal Loves Pets of all kinds

This year Subaru of Bloomington-Normal partnered up with Pet Supplies Plus, a local pet supply store, and Wishbone Canine Rescue to host an adoption day full of prizes and pets of all sizes! We had an absolute blast playing with all of the animals and helping them find their forever homes! We cannot wait until the next one! Thank you Subaru of Bloomington-Normal

Subaru Loves to Help with Socks!

To start off the new year, Subaru was very kind to donate us four boxes of socks to our homeless shelter division! We have been in need of these and they will be a huge help! Thank you Subaru of Bloomington!

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Subaru of Bloomington Normal delivers School supplies to Oakdale Elementary

This year Subaru of Bloomington Normal brought a bunch of school supplies out to Oakdale elementary School. They provided white boards, crayons, markers, pencils and all other kinds of things for the kids! These supplies will be a huge help to us this coming year. We cannot wait for the next one! Thank you Subaru of Bloomington!

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Subaru Make a Dogs Day

Subaru of Bloomington Normal sponsored the Humane Society of Central Illinois. There were all kinds of adoptable dogs brought out, and Subaru even gave out a bunch of Chew toys! Thank you so much Subaru of Bloomington for help making a dog's day.

Subaru of Bloomington Normal Provides Love and Hope to Cancer Patients

This June, the Illinois CancerCare Bloomington clinic received 80 blankets and 25 arts and craft kits for their patients provided by Subaru of Bloomington Normal and Leukemia & Lymphoma Society's Illinois Region Chapter. These comforting gifts were also accompanied by personalized messages of hope cards written by customers and staff of Subaru of Bloomington Normal. We hope these items warm the bodies and hearts of Illinois CancerCare's patients. Many thanks to everyone at Subaru of Bloomington Normal for your endless support of LLS and our mission, and to the cancer support team at Illinois CancerCare for all that you do for your patients.

A Kitty's Tale

The wonderful team at Subaru of Bloomington/Normal went above and beyond to help a two month old kitten who happened to get into their showroom the other day! I am the shelter manager for the Humane Society of Central Il in Normal. I received a call about the little one and told them to bring it over to the shelter. Thanks to their compassion this kitten will be cared for and go through the vetting process to soon be adopted out to a forever home! Some people may have just shooed the kitten back out their door, but the guys at Bloomington/Normal Subaru went above and saved this little guy from living in the streets!!!

Paws Giving Independence

Dear Subaru of Bloomington Normal: On behalf of Paws Giving Independence I would like to thank you for the generous donation to our organization. We are an all volunteer organization, with no paid staff, so all money donated goes directly to the costs of the service dogs in training. The money will go towards adoption fees for the dogs, veterinary costs, bracing harnesses and other training equipment. We are run completely on grants and donations, so this will help us to continue our mission of training service dogs for children and adults with a variety of needs and placing them free of charge to our clients. We started as a non profit in 2008 and are only still here today because of support from the community. Welcome to the PGI team. We are so grateful for this donation. Please contact me with any questions at 309-839-2754. We have a student trainer program with ISU, so if you ever want service dogs in training to come and visit we can have volunteers bring them out. Thank you again for the donation, This link will show you a little of what we do https://www.youtube.com/watch?v=C7mmDqKkcYw and how your donation will be used. Donna Kosner Paws Giving Independence

Making a difference in eastern Illinois

Subaru of Bloomington-Normal, Serra Subaru of Champaign and Uftring Subaru, in response to the COVID-19 pandemic, have teamed up to donate the equivalent of more than 340,000 meals to families facing food insecurity in eastern Illinois. This support helps Eastern Illinois Foodbank provide food to clients such as Lalena, a retired mother of three adult children who now lives alone. Due to chronic health problems, her budget sometimes gets tight, and having access to emergency food allows her to purchase other necessities such as laundry detergent and toilet paper. Lalena visits one of Eastern Illinois Foodbank's partner food pantries in Bloomington to help stretch her budget. She is grateful for the support from Subaru America. "Thank you! It makes a difference if families are eating or not," she said. "A simple act of kindness can make such a big difference in someone's life. It can sometimes mean they can eat a meal that day."

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Subaru for Seniors

Back in August of 2020 our shelter, The Humane Society of Central Illinois, took in 2 senior cats from a situation where they couldn't be cared for anymore. It is due to the fact that Subaru has the Generosity, Love and Commitment for Pets, that these 2 cats were able to get the veterinary care and be adopted into a new home and remain together. At 10 and 8 years of age these cats along with our many other animals have been given a good life. Thank you Subaru of Bloomington/Normal for helping our shelter continue our mission to: Find loving, forever homes for abused and unwanted pets. Also, to complete our vision which is: For every pet to be properly loved and cared for.

Illinois CancerCare Foundation Blanket Delivery

On a warm, humid morning in Bloomington, IL, Grossinger Subaru and The Leukemia & Lymphoma Society’s Illinois Chapter joined forces and had the pleasure of delivering 80 blankets and 30 arts & craft kits to the Illinois CancerCare Foundation as part of the Subaru Loves To Care program. After unloading the packages and taking a few photos of the exchange, Jeff, the Subaru representative, and Michelle of LLS were able to speak with a few patients while giving them a blanket. They all seemed so grateful to receive the blanket. We discussed the warm weather outside, learned about what surrounding area they lived it, and how they were feeling that day. All said they were looking forward to using the blanket, some planning to take it home, and some wanted to use it at the facility during the next treatment. It was a nice way to spend a Friday morning, chatting about day-to-day activities. This incredible act of generosity was warmly received by the Illinois CancerCare Foundation’s staff as well, who were thrilled to distribute these comforting gifts to their patients.Many thanks to everyone at Grossinger Subaru, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

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Spreading Hope

What a wonderful day of delivering hope and blankets to Bloomington Cancer Clinic. The Leukemia & Lymphoma Society is proud to partner with Grossinger Subaru on this project. Subaru staff and LLS volunteer Linda had the opportunity to meet with the cancer clinic staff for a presentation and delivering blankets to patients of the location. The patients and families absolutely loved the experience, were brought to tears and had great expressions of joy on their faces. One special patient is currently undergoing treatment and often attends treatment alone. Sadly, his family is unable to attend appointments with him. In some ways, he is going through his cancer journey alone. He truly loved the gift of a blanket and LLS volunteer, Linda, is planning to help him with his cancer journey by attending an upcoming appointment. Thank you, Subaru - you are bringing light to the darkness of cancer and you helped facilitate a new friendship with support!

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Did Subaru of Bloomington Normal go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



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1430 E Fort Jesse Rd, Bloomington, IL, 61761
Subaru of Bloomington Normal 40.517711, -88.958131.